NammaBill
Many wholesalers consider opening a retail counter to capture higher margins. It is a lucrative move, but requires a mindset shift.
Different Customer Dynamics
Wholesale customers buy in bulk and care about price. Retail customers buy single units and care about experience, packaging, and service.
Inventory Complexity
You will need to break bulk. Managing inventory when you buy in cartons but sell in pieces requires a system that handles unit conversions seamlessly.
Pricing Strategy
You cannot undercut your own wholesale clients too aggressively, or they will stop buying from you. Balancing retail and wholesale pricing is a delicate art.
Location
Wholesale godowns are often in low-rent areas. Retail shops need high-footfall locations. Be prepared for significantly higher rent and overheads.