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Seasonal Marketing Ideas for Retailers

India is a land of festivals. Each festival offers a unique opportunity to boost sales if you plan ahead. Leveraging seasonality can result in your highest revenue months.

Create Themed Bundles

During Diwali, bundle sweets and dry fruits. During back-to-school, bundle notebooks and pens. Bundles increase the average order value.

Limited Time Creates Urgency

Run sales that last only for the festival weekend. 'Valid till Sunday only' creates a psychological urge to buy now.

Decorate Your Store (and App)

Physical decorations create a festive vibe. Digitally, use festival-themed greetings on your invoices or WhatsApp messages to connect emotionally with customers.

Stock Up Early

Analyze last year's festive sales data to predict demand. Order inventory well in advance to avoid running out during the peak rush.


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