Visual merchandising isn't just for big malls. Small shops can significantly boost basket size by rethinking their layout.
The Power Zone
The area immediately to the right of the entrance is where most customers look first. Place your high-margin or best-selling items here.
Impulse Buys at Checkout
The billing counter is prime real estate. diverse small, low-cost items like chocolates, batteries, or accessories here. Customers are likely to add these while waiting.
Eye Level is Buy Level
Products placed at eye level sell the most. Move slow-moving stock to eye level to clear it out, and put essentials (that people will search for anyway) on lower shelves.
Clear Pathways
Ensure customers can move freely without bumping into things. A comfortable shopping experience encourages them to browse longer.