NammaBill
In the age of Instagram and WhatsApp, Email often gets overlooked. But for building long-term value, it is unbeatable.
Ownership of Audience
Social media algorithms change. Your reach can drop overnight. Your email list belongs to you. No one can take it away.
Professional Communication
sending monthly newsletters with new arrivals, tips (like these blogs!), or exclusive offers keeps your brand professional and top-of-mind.
Segmentation
You can group customers. E.g., send an email about 'New Saree Collection' only to female customers who purchased ethnic wear previously.
Cost Effective
Sending emails is incredibly cheap compared to paid ads or printing flyers. The return on investment is massive.