NammaBill
Discounts can be a double-edged sword. Used well, they drive volume. Used poorly, they devalue your brand and destroy margins.
Clear Old Stock
The best use of discounts is to liquidate dead stock. Getting cash back for items that aren't engaging is better than letting them expire.
Increase Basket Size
Instead of a flat 10% off, try 'Buy 2 Get 10% off'. This encourages the customer to buy more than they planned.
New Customer Acquisition
Offer a 'First Purchase Discount' to get people in the door. Once they experience your service, they are likely to return at full price.
Track Effectiveness
Always measure the result. Did the discount lead to higher total profit? Use your billing software to analyze the sales data during the promotion period.